I’m Liban, the founder and lead researcher at QualiScout. With over 10 years of experience in qualitative research, I’ve worked with companies in the UK, US, and UAE to deliver tailored insights that drive informed decisions.
I created QualiScout to help investors, venture capitalists, and private equity firms see beyond the financials. Instead, I equip them with the right qualitative data to make smart, informed decisions, enabling them to fully understand the potential and risks associated with their investment opportunities.
Whether they are looking at early-stage startups or established companies, I conduct in-depth qualitative due diligence that includes interviews with key personnel, customer feedback, market social trends, and expert opinions to provide a rich narrative around a business’s potential.
Qualitative risk due diligence focuses on evaluating non-quantifiable risks in investment scenarios like mergers and acquisitions (M&A), private equity (PE), pre-IPO, and joint venture (JV) deals.
This process involves assessing factors such as company culture, qualitative market trends, and customer sentiment. By examining these softer elements, investors gain insights into potential risks that aren't reflected in financial data, helping them make better-informed decisions about the long-term viability and strategic fit of an investment.
Objective: To gather in-depth insights from employees within the company, focusing on internal perspectives that highlight company culture, challenges, and operational dynamics.
Objective: To obtain valuable insights from external industry experts regarding market trends, competitive dynamics, and strategic outlooks.
Objective: Understand how customers perceive the company and its products/services.
Objective: Evaluate how the company stacks up against its competitors.
Objective: Identify potential risks associated with the investment based on internal and external qualitative factors.
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