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Auditing the biggest B2B events from the Visitor perspective.

QualiScout researchers visit major B2B events and anonymously write candid reports on the entire visitor journey for Event organisers to improve the visitor experience and unlock monetizable opportunities.

Food Ingredients Europe logo Vitafoods Europe logo CPHI logo Cityscape Egypt logo Beautyworld Middle East logo WHX Miami (formerly FIME) logo WHX Labs Dubai (formerly Medlab Middle East) logo WHX logo Food Ingredients Europe logo duplicate Vitafoods Europe logo duplicate CPHI logo duplicate Cityscape Egypt logo duplicate Beautyworld Middle East logo duplicate WHX Miami (formerly FIME) logo duplicate WHX Labs Dubai (formerly Medlab Middle East) logo duplicate WHX logo duplicate

Upcoming Reports

Next investigation In progress

Gulf Food Manufacturing 2025 — Dubai

Focus: Visitor monetization & brand engagement

  • End‑to‑end visitor journey: purchase → onboarding → floor → follow‑up
  • Conversion & dwell analysis by hall and activation
  • Language and signage clarity checks
Report drops: December 2025 Exclusive pre‑access: 3 slots
Get early access
Previous reports Request highlights →
  • Vitafoods Europe 2025 — Completed
  • WHX (Arab Health) 2025 — Completed
  • Beautyworld Middle East 2025 — Completed
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  • Cityscape Egypt — Completed
  • Fi Europe — Completed
  • WHX Labs Dubai (Medlab) — Completed

Why Mystery Attendee Reports?

General surveys and exhibitor feedback barely scratch the surface of how visitors actually experience your event. Our undercover approach captures the full visitor journey from ticket purchase and onboarding, through on‑site experiences and networking, to post‑event follow‑up.

QualiScout puzzle illustration
01

Uncover hidden friction

Standard surveys and exhibitor feedback barely scratch the surface. Our undercover visits highlight pain points and unmet needs.

  • Identify queue bottlenecks and wayfinding issues
  • Surface pain points in registration and check‑in
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02

Validate your messaging

We capture how attendees talk about your event and competitors so you can refine your positioning and copy.

  • Hear how real attendees talk about your event
  • Gather unbiased feedback on your positioning and themes
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03

Spot monetizable opportunities

Our reports uncover additional revenue sources from sponsorships, upsells and improved attendee flow.

  • Discover new sponsorship and upsell possibilities
  • Uncover underutilized areas to increase revenue
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04

Independent & unbiased

We evaluate your event as real attendees, delivering an honest outsider perspective without bias.

  • No commissions or influence from organisers
  • Reports are compiled objectively by undercover attendees
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Pricing

Exclusive Report

$3,000

Our most comprehensive package: a single‑client report covering the full attendee journey with absolute exclusivity. This report is never shared or resold to anyone else.

  • End‑to‑end visitor journey audit
  • Exclusive rights – only your team receives this report
  • In‑depth attendee and exhibitor interviews
  • Monetizable opportunity analysis
  • Two follow‑up consultation sessions
Get Exclusive Access

Shared Report

$1,500

Access high‑signal insights at a lower cost. Shared reports are anonymised and sold to a limited number of organisations in your sector.

  • Comprehensive visitor journey insights
  • Aggregated and anonymised data
  • Cost‑effective access to qualitative findings
  • Three months of trend monitoring
Register for Shared

Custom Packages

Custom

Looking to audit multiple events or need deeper consultation? We'll work with you to build a bespoke programme tailored to your organisation.

  • Audits across multiple events
  • Custom Q&A and deep dive analyses
  • On‑site workshops or presentations
  • Ongoing consultation & strategy sessions
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Get early access or partner on future reports

We’ll notify you when a report drops or discuss partnership options.

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