QualiScout estimates exhibitor spend using multiple verified sources, helping both organisers and exhibiting brands benchmark value, competition, and ROI.
We currently track exhibitor spend intelligence across these sectors.
Organisers and exhibitors both make critical decisions around pricing, competition, positioning, and ROI. Yet exhibitor spend is often invisible. QualiScout makes it measurable.
Benchmark your floorplan pricing against real exhibitor investment across regions, sectors, and event formats instead of relying on guesswork.
See how your booth size and estimated spend compare to similar companies so you can calibrate budgets and avoid over- or under-investing.
Identify where markets are investing most, which events punch above their weight, and where spend is shifting over time by sector and region.
Clear, benchmarked insight into exhibitor investment at your event and across your portfolio, delivered in a format your commercial and leadership teams can act on quickly.
Estimated exhibitor spend per m², by hall and booth size band, plus ranges for top decile investors so you can see where pricing pressure really sits.
A view of where key accounts and sectors are over- or under-investing compared to peers, helping you spot upsell and retention opportunities.
A concise written summary with 3–5 concrete recommendations your leadership, sales and marketing teams can implement immediately.
We triangulate multiple verified sources to build a defensible view of exhibitor spend without using any confidential organiser or exhibitor data.
We analyse floorplans, historic show data and public signals to understand how space is allocated by hall, sector and exhibitor type.
Using a blend of sector benchmarks and modelled ranges, we estimate how much exhibitors are investing into space, structures and visibility.
We run internal checks and scenario tests, sanity-check outliers and summarise the output into a clear set of charts and recommendations.
Our work sits at the intersection of commercial, product and strategy teams on both the organiser and exhibitor side.
Commercial and portfolio leaders use QualiScout to calibrate pricing, defend increases, and spot under-monetised halls and zones.
Marketing and events teams benchmark their investment against key competitors and decide where to go bigger, hold steady or pull back.
Strategy and M&A teams use our reports as one input when evaluating markets, verticals and the relative strength of event brands.
Start with a single-event report or build a portfolio view across regions. We can also scope custom questions if you have a specific decision to support.
From USD 4,950
One event, one clear set of benchmarks and recommendations. Ideal for testing the value of exhibitor spend intelligence.
Custom pricing
Compare exhibitor investment across 3+ events in your portfolio or region to inform pricing and investment decisions.
On request
When you need a specific view, we design a short, focused piece of work that blends exhibitor spend with other signals.
QualiScout is an independent event intelligence studio focused on making exhibitor spend visible and useful for organisers, exhibitors and investors.
Built by a team that has spent years analysing exhibitor and visitor behaviour at large-scale B2B shows across food, pharma, beauty and more.
We select events and build models independently. We never reuse confidential organiser or exhibitor data across clients.
Every report is designed to inform specific commercial, pricing or portfolio decisions—not just sit in a folder.
A few of the questions organisers and exhibitors usually ask before commissioning a QualiScout report.
Our goal is to provide robust ranges and meaningful comparisons, not false precision. We use multiple inputs and internal checks to ensure the numbers are directionally right and decision-ready.
Yes. We can scope a new event or portfolio based on your priorities, timelines and the level of detail you need.
No. We work with a blend of public information, historic market knowledge and our own models. If you choose to share internal data, it will only ever be used for your project.
For a single event, we can usually deliver findings within a few weeks of agreeing scope. Multi-event and custom work will depend on complexity and data availability.
We are happy to work with more than one organiser in a category, but will always manage conflicts carefully and keep each client's data and insights separate.
Most teams begin with a single-event report tied to a specific pricing or investment decision. Use the contact form below to outline your situation and we'll suggest a lightweight starting point.
Have a question, partnership idea, or press request? Send us a note.